Stills from look-book video, shot by Thomas Nuijten
“With a whole new millennial fashion-following buying into its youth culture and retro branding, Tommy Hilfiger is one of the worlds most recognisable and widely distributed brands.”
Working within the integrated creative team as a hands-on Art Director in the global HQ in Amsterdam, I was responsible for the origination of conceptual ideas and activations, leading and driving the creative process from brief through to delivery.
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This included directing shoots, managing internal & external talent and partners, overseeing print, digital and video (post) production, along with executing the brand on-line with a focus on their growing E-commerce business.
Also leading their (satellite) creative studio in the Asia Pacific Regional Office in Hong Kong for 2 years, I worked closely with both local and international teams, aligning all global creative with local markets, deepening my knowledge of the different markets.
