Oakley SS2020 Oakley – One Love Global Campaign

Creative Direction
Graphic Design

“Inspiring hope and positivity during a time of uncertainty”

Creating an emotive music video and OOH campaign, we teamed up with American-born, British-Jamaican singer-songwriter, Celeste, who brings her singular soulful voice to Bob Marley’s iconic anthem, One Love. The song was released across all major streaming services with the endorsement of the Marley family.

Director: Valentin Petit
Brand Communication: David Spires
Creative Direction: AKQA & Laura-Le Vandenbergh

More about the project here.